Loyalty System
Loyalty System
Our Loyalty System: The Power of the Promotion Engine
Our Loyalty System: The Power of the Promotion Engine
Welcome to the heart of customer engagement: our Loyalty System, powered by Microsoft Dynamics 365. The foundation of this system is our incredibly versatile and robust Promotion Engine. This single, unified engine is where you configure every aspect of your customer rewards, from simple point calculations to complex multi-channel campaigns, covering points, rewards, and even lucky draw tickets.
Welcome to the heart of customer engagement: our Loyalty System, powered by Microsoft Dynamics 365. The foundation of this system is our incredibly versatile and robust Promotion Engine. This single, unified engine is where you configure every aspect of your customer rewards, from simple point calculations to complex multi-channel campaigns, covering points, rewards, and even lucky draw tickets.
The Core: Dynamic Promotion Engine
The Core: Dynamic Promotion Engine
The promotion engine is your command center for loyalty strategy, giving you the flexibility to design creative and effective campaigns without relying on IT teams for every change.
Flexible Promotion Types: Configure a wide range of promotions based on your business goals:
Base: Define the standard spending-to-point ratio.
Sales Promotions: Award extra points or rewards for specific dates, day-of-week, store locations, departments, product categories, or even specific sales amounts.
Lifecycle Events: Automatically trigger rewards for New Joins, Birthdays, or Member Tier Upgrades.
Engagement: Launch Friend Referral programs to grow your base or use Direct Allocation to instantly distribute points or rewards for service recovery or special events.
The promotion engine is your command center for loyalty strategy, giving you the flexibility to design creative and effective campaigns without relying on IT teams for every change.
Flexible Promotion Types: Configure a wide range of promotions based on your business goals:
Base: Define the standard spending-to-point ratio.
Sales Promotions: Award extra points or rewards for specific dates, day-of-week, store locations, departments, product categories, or even specific sales amounts.
Lifecycle Events: Automatically trigger rewards for New Joins, Birthdays, or Member Tier Upgrades.
Engagement: Launch Friend Referral programs to grow your base or use Direct Allocation to instantly distribute points or rewards for service recovery or special events.
Precision Member Targeting: Use Dynamic or Static Marketing Lists with flexible, real-time query logic to ensure your promotions reach the exact segments of members you intend to target.
Quota Control and Notifications: Set strict Quota Controls (by member, reward, or points) to manage campaign costs. Automatically trigger email, SMS, or in-app push messages to notify members about their rewards or campaign status.
Precision Member Targeting: Use Dynamic or Static Marketing Lists with flexible, real-time query logic to ensure your promotions reach the exact segments of members you intend to target.
Quota Control and Notifications: Set strict Quota Controls (by member, reward, or points) to manage campaign costs. Automatically trigger email, SMS, or in-app push messages to notify members about their rewards or campaign status.
Comprehensive Points & Rewards Management
Comprehensive Points & Rewards Management
Beyond the promotions, the system provides detailed control over loyalty currency and rewards inventory.
Advanced Point Management: Configure point rules with support for Multiple Point Buckets (e.g., standard points vs. bonus campaign points) and set various Expiry Options, such as a fixed date of the year, rolling 12-month periods, or aligning point expiry with a member’s membership end date. The system supports Real-Time Earn/Burn, Retro Claims, and Manual Adjustments.
Reward Inventory Management: The Reward Management feature manages your inventory (e.g., gift cards, coupons) with controls for effective periods, total quota, reserved quantity, and redemption quantity.
Engaging Activities: Easily run special engagement campaigns:
Stamping Programs: Configure virtual stamp cards with tiers and set rewards that members can redeem upon collecting the required number of stamps. Stamp granting is tied directly back to your Promotion Rules.
Lucky Draw: Set criteria to determine member eligibility to draw rewards, often based on a certain spending amount.
Event Management: Manage event registration (which can be paid for with points or via the Mobile App) and track attendance using eTickets with QR codes or staff-entered pin codes.
Beyond the promotions, the system provides detailed control over loyalty currency and rewards inventory.
Advanced Point Management: Configure point rules with support for Multiple Point Buckets (e.g., standard points vs. bonus campaign points) and set various Expiry Options, such as a fixed date of the year, rolling 12-month periods, or aligning point expiry with a member’s membership end date. The system supports Real-Time Earn/Burn, Retro Claims, and Manual Adjustments.
Reward Inventory Management: The Reward Management feature manages your inventory (e.g., gift cards, coupons) with controls for effective periods, total quota, reserved quantity, and redemption quantity.
Engaging Activities: Easily run special engagement campaigns:
Stamping Programs: Configure virtual stamp cards with tiers and set rewards that members can redeem upon collecting the required number of stamps. Stamp granting is tied directly back to your Promotion Rules.
Lucky Draw: Set criteria to determine member eligibility to draw rewards, often based on a certain spending amount.
Event Management: Manage event registration (which can be paid for with points or via the Mobile App) and track attendance using eTickets with QR codes or staff-entered pin codes.
