Microsoft has launched the Online and On-premises versions of Microsoft Dynamics CRM 2011.  In the fifth generation of Dynamics CRM, Microsoft makes a giant leap ahead of others in the CRM arena.

With a global environment encountering unprecedented challenges and opportunities, taking rapid action based on informed decisions is a no brainer. Thus, the “Dynamic Business” vision of bringing people, processes and ecosystems together so organizations can quickly adapt to change before change happens, helping people be better informed, make smarter decisions and  be more productive.  Microsoft Dynamics CRM 2011 will deliver on this vision through the “The Power of Productivity”, giving customers familiar, intelligent and connected experiences for people inside and outside an organization. How?

• Familiar Experiences – Deeper integration with Microsoft Office tools, such as Outlook, Excel, Word and the contextual ribbon ensures a more natural and familiar working experience reducing training requirements and improving user adoption 

• Intelligent Experiences – Helping people make informed decisions by giving them better intelligence about their organization, customers and other relationships by giving then new ways to visualize their data and analyze details

• Connected Experiences – Connecting people, processes and data from inside and outside an organization to work together more efficiently and effectively.

Today, more than 23,000 customers and 1.4 million users are benefitting from Microsoft Dynamics CRM.  Giving customers a new way to find solutions and services as well as opening up new business opportunities for partners, Microsoft also announced the Microsoft Dynamics Marketplace. This new online catalog will provide an easy way for partners to market and distribute solutions to Microsoft Dynamics customers. The marketplace will allow customers to quickly search, discover and apply industry-specific applications and solution extensions from Microsoft and its partners to help them accelerate and extend their CRM and ERP implementations. 

Dynamics CRM 2011 comes with readily to use modules and functions in 3 areas: 

Sales Force Automation 
Optimise your sales efforts with the familiar and intelligent features of Microsoft Dynamics CRM. Take advantage of a highly intuitive interface and embedded Microsoft Office capabilities to increase time with customers, shorten sales cycles, increase close rates and achieve real-time insight. 

Customer Service
Microsoft Dynamics CRM meets the changing expectations of customers with a service solution that is robust and flexible. Users find familiar functionality and an interface that let them work in a personal, natural way. This intelligent solution informs customer service professionals with guidance that is insightful and actionable. The result is a connected, collaborative and integrated organisation.

Marketing
Get a CRM marketing solution that is flexible, easy to use and engineered to fit your business. Transform every touch point into a marketing opportunity and harness the undiscovered potential within your customer base. With familiar and intelligent marketing capabilities in Microsoft Dynamics CRM, you can market more effectively, improve productivity and gain actionable insight into your marketing efforts.

Besides, with its powerful and flexible xRM Applications Framework, the system could be tailored specifically to different kinds of business operation. The ease-to-use and powerful applicaiton platform allows users to customize the applicaitons without having to be expert programmers and at pricing more on par with packaged software than a custom deployment.  Hence, companies can easily adopt to rapid changes of business requirements and increase overall productivity and ROI.